Bakuchiol, dubbed nature’s retinol, is a safer, effective alternative, reducing wrinkles, boosting firmness, and minimizing pigmentation without the risks.

For ages, retinoids have been the heavy hitters in anti-aging products.

They get the job done, but their not-so-friendly toxicity and side effects often leave folks thinking twice. South African skincare brand Esse, on the other hand, has introduced a natural game-changer in its latest Bakuchiol Serum.

Trevor Steyn, the brains behind Esse, sheds light on this shift, says,

‘A lot of folks have raised concerns about the toxicity of retinol, and even the FDA is worried about its potential to accelerate the development of cancer lesions. The EWG ranks it as a 9 out of 10 on the toxicity scale.’ He goes on to explain, ‘Our mission from day one has been to optimize skin health. Adding toxins to the complex ecosystem of the skin’s microbiome is a gamble we’ve never been willing to take, which is why retinol was never on our radar.’

As if that isn’t enough, the European Commission is considering stricter regulations on retinoids, signaling a future with limited use.

Now, you might be wondering, What on earth is Bakuchiol?

Well, it’s the natural, gentle alternative to retinoids. Steyn points out the game-changer.

‘The big win with Bakuchiol over retinol is that it brings zero side effects to the table. Bakuchiol is photostable, meaning you can use it safely during the day without worrying about getting sunburned, and it’s also pregnancy-safe.’

But don’t mistake it for babchi oil. Bakuchiol is derived from the seeds of the Psoralea corylifolia plant in Eastern Asia. Unlike babchi oil, which has its share of toxicity concerns, Bakuchiol undergoes a rigorous purification process, with every batch tested using Nuclear Magnetic Resonance spectroscopy.

The result?

A pure compound that plays nice with breakout-prone skin, premature aging, and hyperpigmentation.

In treatment studies, Bakuchiol matched retinol in reducing lines, wrinkles, and pigmentation, minus the unpleasant side effects. Scientific research has shown that Bakuchiol cranks up the genes responsible for collagen and elastin production, improving skin’s firmness and elasticity. It’s a rock star in fading hyperpigmentation and age spots, neck and neck with retinol.

So, here’s the deal: Esse’s Bakuchiol Serum is your ticket to anti-aging. Just add it to your regular skincare routine and let the magic unfold.

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