Our stories are not about ageism or compensating for being middle-aged. They are about celebrating the fact that we know who we are and what we want – that we are a force to be reckoned with – and most of all – that we have fire in our hearts and souls!
Science is proving that age is merely a number and that now we can delay the ageing process to live a longer, healthier life.
We have health and vitality and we aren’t going to stay in the shadows.
We refuse to feel uncomfortable about being a woman in our 50’s.
We refuse to lie about our age.
We refuse to be invisible.
We refuse to no longer be relevant.

Our mission is to empower and celebrate the diverse experiences of South African women over 50 by providing a vibrant online platform that fosters connection, inspiration, and knowledge-sharing.
Through a rich tapestry of stories, resources, and supportive community engagement, we aim to amplify voices, encourage personal growth, and cultivate a thriving space where wisdom, resilience, and individuality are honoured.
Our commitment is to be a beacon of guidance, solidarity, and celebration, championing the strength and vitality of women in this dynamic stage of life within the South African context.
Our vision is to be the foremost digital destination for South African women over 50, fostering a vibrant community that cherishes the richness of experiences, knowledge, and individual stories.
We aspire to create a dynamic online hub that transcends boundaries, offering a tapestry of resources, inspiration, and support tailored to the unique needs and aspirations of our audience.
Through innovation, inclusivity, and a celebration of diversity, we aim to be the catalyst for personal growth, connection, and empowerment, shaping a future where every woman in this demographic feels seen, valued, and inspired to embrace the richness of life’s journey.
You are welcome to get in touch with us to submit content or for giveaways at editor@womansworld.co.za
We hope that you will join us on this exciting journey of living a wonderful, healthy and fulfilled life way beyond what was previously known as mid-life.