From the traditional morning mug to a chilled coffee grabbed on the go, the way we enjoy our daily caffeine fix is changing – and Jacobs is joining the iced coffee movement.
There was a time when coffee meant one thing: a steaming mug enjoyed at the start of the day.
Today, coffee can be a morning ritual, an afternoon pick-me-up, something to sip on the way to work or campus, or an excuse to meet a friend.
And increasingly, it can be cold.
As South Africa heads into spring and warmer days, Jacobs is bringing its long-established coffee heritage into the growing iced coffee category with two new ready-to-drink options: Jacobs Ice Presso Latte and Jacobs Ice Presso Classic.
Chilled and ready to enjoy, the new range is designed for coffee drinkers who want convenience without giving up their coffee moment.
Coffee culture is changing
The coffee ritual has become considerably more flexible.
For younger consumers in particular, coffee is no longer necessarily tied to a particular time, place or preparation method. It can be something picked up between lectures, enjoyed during a commute, taken along to a meeting with friends or grabbed when an afternoon energy boost is needed.
That shift has helped fuel interest in ready-to-drink coffee, where convenience is part of the appeal.
Jacobs sees its move into iced coffee as an evolution of the coffee experience rather than a departure from its heritage.
“Coffee has a rich heritage, but the way we enjoy it doesn’t have to stay the same,” says Domaine Rautenbach, Senior Brand Manager at Jacobs.
“Jacobs Ice Presso is about bringing that heritage into the here and now – giving consumers a chilled, convenient way to enjoy the coffee they know, but in a format that fits how they live today.”
Meet Jacobs Ice Presso
The new range comes in two variants: Jacobs Ice Presso Latte and Jacobs Ice Presso Classic.
Both offer a sweet, milky iced coffee experience in a ready-to-enjoy format, meaning there is no brewing, mixing or waiting required.
The idea is simple: take a familiar coffee brand and put it into a format that works for a more mobile lifestyle.
That could mean slipping one into your bag before heading out, picking one up during a busy day or keeping one chilled for when you need a coffee break without the usual preparation.
Why iced coffee works for modern life
There is something particularly suited to iced coffee about warmer weather and busy days.
It is chilled, portable and requires no equipment once you have picked it up. For consumers constantly moving between work, study, errands and social plans, that convenience can make a traditional coffee ritual feel more flexible.
And while iced coffee may feel like a relatively modern trend, the underlying idea is familiar: coffee remains a small daily pleasure, but the format can change with the occasion.
That is the thinking behind Jacobs Ice Presso.
Rather than replacing the traditional coffee experience, the range offers another option for consumers who want their coffee a little differently.
A cooler coffee break
The launch of Jacobs Ice Presso Latte and Jacobs Ice Presso Classic comes as South Africans move into spring and warmer weather – making it a timely addition to the coffee aisle.
It also reflects how something as familiar as coffee continues to evolve.
From a steaming mug at the breakfast table to a chilled bottle picked up on the way to work, coffee culture is no longer confined to one ritual.
For Jacobs, the challenge is to take its established heritage along for the ride.
And this spring, that ride is looking decidedly cooler.
Jacobs Ice Presso Latte and Jacobs Ice Presso Classic are available at stores nationwide.
